The name says it all. The SCHOOL MASTER was designed to catch schooling fish. Throw this darting bait in the middle of a school, and do nothing but engage your reel to let the falling/fluttering action and EBS attraction draw the school right to you. Fish the School Master like a jerkbait at any depth in the water column, but its true power lies in Livingston Lures’ exclusive EBS™ Technology, which calls out to schooling fish as the unique body design imitates a fluttering shad. This lure draws fish from double the distance of traditional lures.